NEW YORK – Subway is testing hummus and thinner slices of deli meats that look more appealing as it looks to keep pace with changing eating trends.
Tony Pace, Subway’s chief marketing officer, said in an interview Tuesday that the chain began testing hummus as a topping in early April. Pace noted that many customers already order vegetarian sandwiches and that the chickpea spread would give people looking for meatless options another choice.
“It’s something we’ve been talking about for the last three or four years,” Pace said, saying it has “tremendous potential.”
If the test is successful, Pace said it would be the first time the chain rolled out hummus nationally. Individual franchisees may have offered it independently in the past, he said.
Getting hummus as a topping will cost more, much like the avocado Subway added to its menu in recent years.
The hummus test comes at a time when many Americans are trying to cut back on how much meat they eat. In particular, Pace noted that people in their 20s are more “nutritionally aware” than any other past generation. In coming years, he predicted, their eating habits will force the restaurant industry to adapt their menus.
Executives at Chipotle Mexican Grill, which recently began rolling out a vegan tofu topping for its burritos and bowls, have also noted that meatless options help the chain cultivate a relationship with younger consumers.
In a separate interview, Subway co-founder Fred DeLuca said the chain also started testing thinner slices of deli meat in December. In the test, which is taking place at restaurants in Illinois, DeLuca said franchisees are putting 12 slices of meat on a Footlong sandwich, instead of eight. He said the meat is the same but that it’s just sliced thinner to improve its “bite” and appearance.
“For some reason, it looks better. It looks like more meat,” DeLuca said.
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