On Tap: New Ale Trail map features 41 stops
There are 41 stops – up from the previous 27 – on the 2016 map, which will be released at area breweries March 5 in conjunction with a variety of special activities.
“We thought it would be a good way to get everybody out visiting their local breweries,” said River City’s Emily Schwartz, who coordinates the project.
The Ale Trail certainly has proved popular its first two times around. The initial map, featuring 16 breweries, was released in August 2013 with a print run of 30,000 copies. Almost all of those were gone by the time the 2014-15 map came out the following August; its first 40,000 copies went fast, so another 30,000 were printed.
For starters, there are 60,000 copies of the new map, which was delayed an extra six months in part to coordinate with an accompanying smartphone app. That’s expected to be available in April, and Ale Trail organizers hope it will help reduce the demand for, and expense of, the printed maps.
Maps will again be available at Ale Trail sponsors and area hotels along with participating breweries. While the list may have grown, the rules are the same: Visit at least 12 breweries, get your map stamped at each stop and receive a souvenir 32-ounce grunt.
This year’s map continues a westward expansion. Yakima Craft Brewing signed on last time around, and five of the new additions are from Central Washington: Yakima’s Bale Breaker, Ellensburg’s Iron Horse, Kennewick’s Ice Harbor, and Moses Lake’s St. Brigid’s and Ten Pin.
“There are so many in that area now, you could easily do a three-day weekend and hit all of them,” Schwartz says.
A second brewery, North Idaho Mountain, has been added on the eastern edge in Wallace. Other newcomers include 238 (Green Bluff), Badass Backyard (Millwood), Bellwether (Spokane), Bennidito’s Brewpub (Spokane), Daft Badger (Coeur d’Alene), Downdraft (Post Falls), English Setter (Spokane Valley), New Boundary (Cheney) and Quartzite (Chewelah).
Wee bit o’ beer
No-Li’s Get Lucky small-batch beer festival on March 5 has sold out, but the brewery just announced another: Red, White & No-Li on May 21, which is Armed Forces Day (20 tickets will be donated to service members). Tickets are $15 (includes T-shirt, souvenir glass and five samples) and go on sale today; see nolibrewhouse.com.
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Send beer news, comments and questions to senior correspondent Rick Bonino at boninobeer@comcast.net.