Arrow-right Camera
The Spokesman-Review Newspaper

The Spokesman-Review Newspaper The Spokesman-Review

Spokane, Washington  Est. May 19, 1883
Rain 37° Rain
News >  Spokane

Spin Control: Lesson for candidates: Know where the votes are

The results of the 2017 election hold a lesson for Spokane-area candidates to study if they want to maximize their chances in 2018.

Figure out where the votes are, and go after them.

Ignore, for the time being, that whole Blue Wall stuff the Democrats and national media are spinning about Washington state. You can’t predict a wave election a year out any more than you can predict the big quake from the Cascadia subduction zone will hit in 2018.

Yes, the Legislature flipped from Republican to Democratic control on the strength of a big win in suburban King County. But all the other legislative races in this off-year held firm to the partisan leaning they’ve been drawn to protect, and Democrats have to perform with the slimmest of legislative margins

Next year’s Spokane-area candidates would better spend their time looking at the precinct breakdown for the ballots that were turned in for this off-year election. Although some campaigns look at the percentage of turnout, the raw numbers of returned ballots tell the more important story.

That’s because in Spokane County, like in most of the country, all precincts are not created equal. Some have a couple dozen registered voters – a tiny precinct just outside the city of Spokane’s eastern boundary only has seven – and some have more than 1,000. So the 57 percent turnout in Precinct 6300, with its 1,161 voters was much more significant than the 57 percent turnout in tiny Precinct 3000, the aforementioned voting district that rests like Liechtenstein between the eastern city boundaries and Spokane River on the edge of Felts Field.

Precinct 6300 on the other hand, sits in the farthest northwest corner of the city, with some of the subdivisions along Indian Trail. That’s one of the heaviest voting areas in the city, along with the upper South Hill and the growth areas on either side of Latah Creek.

Council candidates who won those precincts did not necessarily win the election. Matthew Howes did better in the Indian Trail neighborhoods than Candace Mumm. Andy Dunau split precincts from Comstock south with Breann Beggs.

But in each case, the winner of the race kept losses in the heavy voting precincts to a reasonable margin.

In the City of Spokane Valley, the biggest concentration of ballots was in a rough triangle bounded by Dishman, Opportunity and Veradale, and they were the path to victory for four of the five winners.

Challengers Brandi Peetz, Ben Wick and Linda Thompson all beat incumbents by good margins in most of those precincts. Councilwoman Pamela Haley avoided ouster by doing well there. Mayor Rod Higgins survived narrowly, in part because he did a bit better than the losing incumbents in those precincts even though Chris Jackson won most of them.

The lesson is probably best articulated in a story a political operative related years ago about a conversation backstage at a 1988 rally for Michael Dukakis at Gonzaga University: It was the eve of the presidential election. The crowd inside the old Martin Center was rocking. Hundreds who couldn’t get in because of fire codes were cheering at the speech being piped outside. Wow, Kitty Dukakis, the Democratic nominee’s wife, said, does this mean we’re going to win here?

“No,” said the pol. “But that’s not the point. The goal is to not lose too big here.”

Dukakis did win in the city of Spokane, although George H.W. Bush won the county by 265 votes. Bush’s margin also was much less in some nearby counties than Reagan’s was four years earlier. In the end, Dukakis needed some of those Eastern Washington votes. Even though he won King County by almost 60,000 votes, that lead was cut in half outside the Puget Sound and he wound up winning overall by less than 2 percentage points.

So 2018 candidates would be wise to know where those heavy concentrations of votes are, and go after them, even if they are Republicans working Democratic precincts or vice versa. As any bookie knows, it’s not whether you win or lose; it’s whether you beat the spread.

The Spokesman-Review Newspaper

Local journalism is essential.

Give directly to The Spokesman-Review's Northwest Passages community forums series -- which helps to offset the costs of several reporter and editor positions at the newspaper -- by using the easy options below. Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds.

Active Person

Subscribe to the Coronavirus newsletter

Get the day’s latest Coronavirus news delivered to your inbox by subscribing to our newsletter.