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Monday, October 19, 2020  Spokane, Washington  Est. May 19, 1883
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Marketing >  EVERCANNABIS

Evergreen Herbal Introduces MONARCH

Sustainable grower focuses on consciously-grown, clean, consistent product

Kate A. Miner EVERCANNABIS Correspondent
Evergreen Herbal, a producer/processor based in Seattle, is known for high-quality edibles and drinkables including 4.20 chocolate, Sinners & Saints hard candies and Blaze cola. The company’s stated mission is to “create a world where cannabis can be consumed in a spirit of wellness, freedom and fun by providing consumers with access to healthy and reliable cannabis products.” Company officials also emphasize being committed to developing new ways to enjoy clean, sustainable and consciously-grown cannabis. This commitment to innovation and sustainability led Evergreen Herbal to seek out technology to create a new brand of flower that doesn’t require pesticides, chemicals, even soil. This new product line, MONARCH, is grown in its own facility near Tacoma which focuses on strict environmental controls. Cultivation takes place in a completely pharmaceutical-grade environment which provides a higher quality, cleaner and safer product. “We only have one Earth and we want to do our part to preserve it,” says Marco Hoffman, CEO and founder. “We are in the business of producing cannabis products that people can trust. We have the most technologically-advanced cultivation facility in the nation, and we believe that you shouldn’t have to choose between high-quality, potent cannabis and sustainability.” MONARCH’s state-of-the-art facility in Shelton, which came online this summer, uses an aeroponics system where the root stems of the plant are suspended in air, and water is generated through condensation. Nutrients are added and sprayed onto the roots, recaptured, and recycled, making the grow facility fully water-neutral and environmentally superior. Traditional irrigation systems can carry fertilizer, pesticides, and other chemicals into a clean water system. Visitors to the facility must change into sanitized scrubs and enter an air shower beforehand to remove any pollen, bacteria, or other hazardous microbials. Grow rooms are equipped with high-quality air handlers, allowing the air to move through a 6-stage filtration system. Moisture is then removed from the air, collected and used to irrigate the plants. All water goes through a 6-stage system to remove everything above .0001 microns (a single bacterium is 2.10 microns), and germicidal LED lighting cleans and disinfects the grow rooms. This means no chemicals are needed and 40% less energy is consumed. MONARCH initially offers two sativa strains, Agent Orange and Koffee Breath; two indica lines, BlackBerry Headband and Face-Off OG; and one hybrid, Sherbert. Each plant is grown under automated conditions so essentially all environmental factors such as moisture and nutrient levels can be programmed in every time so the product is identical. “MONARCH is unique,” said Stephen Lay, Eastern Washington sales representative for Evergreen Herbal. “When purchasing cannabis in Washington you may or may not know the product you’re getting. If you purchase a strain, there’s no guarantee it will be the same every time.” Lay said this uncertainty can be confusing and frustrating to consumers. Cross contamination can also degrade a product, often caused by pesticides. Chemicals and genetic testing used in many grow facilities can also provide an inconsistent product, along with being harmful to the environment. “With MONARCH, we provide a consistent and pure product grown in an environmentally sustainable way,” he said. The Evergreen Herbal philosophy advocates clean and healthy living and the staff is passionate about the environment. “Not all cannabis is created equal and consumers need access to education so they can make educated choices when purchasing cannabis,” said Hoffman. “By taking a scientific approach to growing cannabis in a socially conscious way, we can provide a truly organic, clean product that our customers can depend on. Our motto is, plant. people. planet.” Lay and others sales representatives are now working on getting MONARCH products into stores around Washington, hoping store owners – and consumers themselves – will be eager to discover something so clean.
Kate A. Miner has a degree in visual anthropology, and has worked in marketing and advertising for many years. She writes, takes photos and teaches yoga.
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