Arrow-right Camera

The Spokesman-Review Newspaper The Spokesman-Review

Monday, January 20, 2020  Spokane, Washington  Est. May 19, 1883
Cloudy 30° Cloudy
Marketing >  EVERCANNABIS

The CBDs of Skincare

The antioxidant and anti-inflammatory powers of CBD oil are now being used to reduce puffy eyes, fine lines, and irritations caused by skin conditions like psoriasis or eczema. (Getty Images)
The antioxidant and anti-inflammatory powers of CBD oil are now being used to reduce puffy eyes, fine lines, and irritations caused by skin conditions like psoriasis or eczema. (Getty Images)
By Tracy Damon EVERCANNABIS Correspondent

You know that if the Kardashians are doing something – anything – it is, or at least will be, a legit trend.

And since Kourtney K. now has her own anti-aging cannabidiol (CBD) serum and beauty mask, it appears that CBDs for your face are now an official thing.

Sephora has also jumped on the CBD-as-skincare bandwagon with a line of products that promise to moisturize, reduce puffiness, treat acne and banish redness. Several other major skincare companies are also coming on the market with their own lines.

But wait – if you go to any drugstore, you’ll find entire aisles of products that promise the same benefits except without any CBD. What’s the difference?

Many people believe CBD ingredients work more effectively than traditional beauty bar counterparts. Often, CBD products also announce that they’re certified organic and most are petroleum free.

“Let me read you the ingredients that ours contain,” said William Hiscox, general manager of True Nature Creations, an online CBD company based in Spokane Valley owned by William and Judy Hiscox. “It’s mostly organic oils, including argan oil, jojoba, rose hip seed oil, evening primrose, buckthorn oil, plus Vitamin E oil and full spectrum hemp extract.”

That sounds great, but is it any better than your classic Oil of Olay or other moisturizers and eye creams?

People have been using the antioxidant and anti-inflammatory powers of CBDs for years for body aches and to reduce swelling, so it makes sense that the same properties can be used to reduce puffy eyes, fine lines and swelling and itching caused by psoriasis or eczema.

Hiscox says CBDs also have astringent and anti-viral components to fight and prevent infections such as acne.

For facial use, Hiscox recommends True Nature Creations’ Radiance Facial Serum, formulated for anti-aging. A few drops once a day is plenty as CBDs are known for being particularly good at crossing membranes, such as skin and cells, to absorb faster into the system than chemical-based skincare products.

“It has two functions: it’s designed to absorb into the skin and bring full-spectrum cannabinoids into the skin,” Hiscox said. “But the other function is to protect the skin from oxidation and sun damage; to protect the outer layer.”

As for how CBDs work, scientists aren’t really sure.

”We don’t know exactly how and there’s not a lot of scientific evidence for it, said Hiscox, “But there is a lot of anecdotal evidence.”

For someone like Hiscox, a researcher with a Ph.D. in chemistry who runs a university laboratory, this may seem like a leap of faith. But he’s a believer, and a user of his own products.

“We know that they (CBDs) interact with the nervous system, which projects into the dermal layers of the skin so there is some evidence that it can reduce pain and inflammation of the skin, promote healing and otherwise protect the skin from damage,” he said.

Hiscox’s customers are also apparently convinced. True Nature Creations doesn’t advertise and yet sales are steady and growing. He says a lot of that is due to repeat customers and word of mouth.

It probably helps that True Nature Creations also provides something you might not get through larger skincare companies; information. On the company website, Hiscox maintains a blog and posts about developments in the CBD and hemp industries as well as other news and reviews.

What True Nature Creations doesn’t have is tetrahydrocannabinol (THC) in its serums and balms, the naturally-occurring chemical responsible for marijuana’s psychological effects.

“Not in our products. The products we’re interested in are full spectrum hemp products.”

Industrial hemp has a maximum allowable THC level of 0.3 percent.

So even if you ate Radiance Facial Serum (which you probably could because of the natural ingredients) you would never get high.

For those with these concerns or questions about CBDs and hemp, Hiscox has some simple advice: Look for documentation.

“Be careful and choose wisely. Choose companies that provide Certificates of Analysis as to the quantity of all cannibinoids in a product.”

Tracy Damon is a Spokane-based freelancer who has been writing professionally for 20 years. She has been covering i502 issues since recreational cannabis became legal in Washington.

Subscribe to the Morning Review newsletter

Get the day’s top headlines delivered to your inbox every morning by subscribing to our newsletter.

You have been successfully subscribed!
There was a problem subscribing you to the newsletter. Double check your email and try again, or email webteam@spokesman.com