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Marketing >  EVERCANNABIS

Introducing Willie’s Remedy

Tom Bowers EVERCANNABIS Correspondent
One of the most noteworthy stories at the close of 2019 had people questioning how things could get any crazier.   In early December, Willie Nelson announced that he’d put away the rolling papers. Yes, the world’s most mainstream stoner was giving up smoking weed.  The move had many curious what would become of his iconic cannabis brand, Willie’s Reserve, which has built its reputation by distributing high-THC cannabis flower. Of course, as he and others pointed out, there are plenty of ways to get your ‘Vitamin THC’ and CBD without burdening your respiratory system, and one of the most popular and efficient alternatives to inhalation comes in tincture form.   Now, in 2020, more people than just Willie are exploring methods of consumption without inhalation.  It’s a perfect time for the launch of Willie’s Remedy tincture line.   Marketed as “hemp-infused products to supplement a legendary life well-lived,” Willie’s Remedy tinctures utilize full-spectrum oil derived from hemp, rather than THC-rich cannabis. The products will be distributed to retailers nationwide, and also will be available direct-to-consumer via the company’s website, shop.williesremedy.com.  The move to sell CBD products via an individual e-commerce platform allows the business to reach a broader swath of consumers.    “By selling the products directly to consumers online, we are giving them peace of mind that the products do in fact contain full-spectrum hemp oil, and our products are tested and verified,” said Elizabeth Hogan, VP of Brands for GCH Inc., which licenses Willie’s Remedy as well as Willie’s Reserve. “There is a lot of guesswork when it comes to CBD products, and buying directly from us ensures that what you are getting is authentic and Willie Nelson-approved.”  The hemp oil is blended with organic medium-chain triglyceride (MCT) oil derived from coconuts and packaged at five different CBD infusion levels: 250mg, 500mg, 1000mg, 2500mg, and 5000mg (at press time, the 250mg was not listed as available on the site). Prices for currently available tincture formulations range from $55 (500mg CBD) to $265 (5000mg CBD).  The products only contain hemp in order to keep the amount of THC below the federally mandated limit of 0.3%. That said, they contain an array of cannabinoids (CBD, CBDV, CBG, CBC) and beneficial terpenoids.   “Anyone interested or curious about how hemp can work for them is an ideal customer for us,” Hogan said. “For people who want to try a small amount daily, the 250mg tincture is great for low dosages. For folks looking to load up on the cannabinoids, the 2500mg or 5000mg infusion offers an efficient alternative to multiple droppers under the tongue. The more people learn about their endocannabinoid system and take note of the impact hemp has on how they feel, the more call for specific formulations Willie’s Remedy expects to see.”  The company will continue to market and distribute Nelson’s THC products under the Willie’s Reserve moniker. The two product lines should help consumers self-administer a broad regimen of cannabinoid therapy.   “As Willie says, you need to ‘count your blessings daily,’ and make wellness a part of your everyday routine,” Hogan said. “This tincture is a simple way to do that.”
Tom Bowers left his life as a columnist for The Spokesman-Review in 2008 to seek his fortune in the world at large. He currently consults for the cannabis, beer, and recording industries as the founder and Managing Director of Propagate Consultants.
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