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Market Profile

For more than 130 years The Spokesman-Review has delivered without fail to front porches, tubes and driveways, sharing information and entertainment from around the world plus what’s happening down the street.
Today’s readers access The Spokesman-Review and on desktops, mobile devices, tables and of course the traditional print edition. We continue to take pride in being the largest news gathering and sales organization in the Inland Northwest.

The Spokesman-Review readers hail from Spokane County and nearby Kootenai County, home to the expanding communities of Post Falls and Coeur d’Alene. We have readers in Adams County and the agricultural communities west of the city. We have readers in the Palouse, where modern education and modern agricultural methods converge.

Throw in scores of other unique surrounding cities and towns throughout the region, and you have a sizable, diverse and growing readership that comprises our Designated Market Area. At last count, the Spokane-Coeur d’Alene DMA ranked 68th, with almost 900,000 adults 18 years or older spanning 24 counties and three states. (Source: Nielsen Scarborough R2 2016 DMA)

The area includes:

  • 76 lakes within a 50-mile radius
  • A championship minor-league hockey and baseball team plus one of the country’s top Indoor football teams
  • 40 private, semi-private and municipal golf courses, including the world’s only floating green
  • 5 ski resorts within an hour’s drive of Spokane, and dozens more within four hour’s drive
  • Easy access to 5 universities and 3 community colleges, including two law schools.
  • A senic 111-mile river that runs parallel to a recreational trail system in urban and rural areas.
  • 5 medical centers, including some with national recognition for cardiac, children’s and emergency care.
  • An active U.S. Air Force base and U.S. Navy research center

According to the 2010 census, Spokane is ranked as the largest city in Eastern Washington, and the second largest city in the state, about a third of the size of Seattle. Spokane is a pleasing combination of scenic beauty and down-to-earth people. It has strong blue collar roots but is also doing well embracing high-tech jobs. There’s an overabundance of year-round natural recreation opportunities, plus plenty of shopping, dining and indoor fun. Some residents live here especially for the hiking, biking, skiing, kayaking and golf possibilities. It also shares an appreciation of fine coffees and local craft beer like other Northwest communities are required to, and also is becoming known as a fine wine destination. Basically, the Inland Northwest is big on what people call “quality of life”.

Not everyone knows that the Spokane area is home to:

  • The world’s largest timed running event (Bloomsday, begun in 1976, attracts 40,000-plus competitors)
  • The world’s largest three-on-three basketball tournament (Hoopfest, begun in 1990, attracts 250,000 players and fans)
  • The world’s longest floating boardwalk (Coeur d’Alene, Idaho, 3,300 feet)
  • The oldest building in Idaho (The Old Mission, Cataldo, Idaho, 1853)
  • The Northwest’s largest theme park (Silverwood, north of Coeur d’Alene, 1987)
  • The world’s longest single-stage gondola (3.1 miles, Kellogg, Idaho)

In 2013, the U.S. Office of Management and Budget merged Spokane and Coeur d’Alene into a single Combined Statistical Area (CSA). With a population near 690,000, the "Spokane-Coeur d’Alene" CSA ranks 82nd in terms of most populous metropolitan areas in the U.S.