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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Get a sneak peek at Fabi-old

The Spokesman-Review

Heartthrob Fabio, above, with his buff pecs and long, flowing locks, gives a beautiful woman a big surprise in his first-ever Super Bowl commercial.

The 30-second ad for Nationwide Insurance, which will run in the third quarter of Sunday’s game, starts out looking like a cheesy shampoo ad.

Fabio, dressed in a white pirate shirt – bare chest showing, of course – is standing on a gondola, rowing, in Venice. His passenger is a beautiful woman with flowing hair that rivals his.

Then comes a series of suggestive images: a white stallion, a flower opening in slow motion, Fabio blowing petals into the camera, a gondola heading into a tunnel. A shampoo bottle, labeled Fabio, also pops up.

It’s all one big Harlequin romance until Fabio reaches out to hand his lady a rose. She looks up in horror to see him as an 85-year old man.

The cautionary punchline: “Life comes at you fast.”

Does Fabio, who went through 41/2 hours of make-up for the part, expect to ever look that way?

“I hope not,” he says. “But in life you never know.”