Even ‘Avatar: Fire and Ash’ can’t lift 2025 box office out of pandemic-crisis doldrums
As "Avatar: Fire and Ash" headed to the big screen this month, theater owners held their breath. In an uneven year that saw two billion-dollar hits and a viral "chicken jockey" craze, but also a disastrous first quarter and a nearly 30-year-low at the October box office, the end of December was the last chance for theaters to make up ground.