Ads require major editing
Peter Jacobsen’s victory this past weekend in the U.S. Senior Open had promoters of this month’s Jeld-Wen Tradition scrambling – albeit happily – to retool commercials in which the golfer says he’s looking forward to winning his first major on the Champions Tour.
Jacobsen, a rookie on the Champions Tour, beat Hale Irwin by a stroke last Sunday in St. Louis.
That sent his own production company, Peter Jacobsen Productions, hurrying to air a new television commercial for the Tradition. Jacobsen’s company is the tournament manager for the event, set for Aug. 26-29 at the Reserve Vineyards and Golf Club located just west of Portland, Ore.
In the old commercials, which were still airing in the state on Tuesday, Oregon native Jacobsen says: “I can’t wait to tee it up in my home state of Oregon and win my first major championship.”
The company covered all its bases back in April when making the commercial. Jacobsen also did scenes in case he won a major – or more – beforehand, according to tournament director Tom Fullmer.
“We’re literally in editing today,” Fullmer said Tuesday at a news conference previewing the event.
The Tradition is the last of five major championships on the Champions Tour, formerly the Senior PGA Tour.
A regular Frankenstein
Freestyle BMX rider Mat “The Condor” Hoffman, who assembled a team to compete in the X Games this week in Los Angeles, was asked about the sport’s inherent danger.
“All I can say is, thank God for medical science,” said Hoffman, who has had 15 major surgeries and once flat-lined in the emergency room after rupturing his spleen in a crash.
Bringing up the rear
The Late Show’s David Letterman recently offered his “Top 10 Signs Lance Armstrong is Getting Cocky.” Atop the list: “Has started selling ad space on his backside.”
He’s canceled them
Tim Kawakami of the San Jose Mercury News announced recently that he was boycotting ESPN, saying it has become “bloated and maddeningly self-absorbed.”
The network “has always had a split personality,” Kawakami wrote. “Good ESPN, with tremendous reporters, excellent game coverage and a sense of responsibility; and Bad ESPN, which believes that the only way to cut through the clutter is to SHOUT LOUDER AND LOUDER and produce dumber and dumber shows.
“Somewhere in the past few days, it dawned on me that Bad ESPN had finally gobbled up good ESPN.”
He’s an animal
Australian rugby player Brendan Cannon, talking to Sydney’s Daily Telegraph, stood by his accusation that South African Bakkies Botha tried to gouge out his eyes last year.
“It literally felt like he was going to pop my eyes out,” Cannon said. “I know it happened. I’ve got the marks on my face. It looks like I’ve been scratched by a … very large panther.”