Conservative group backs down on Wal-Mart boycott call

NEW YORK – A conservative group that had called on supporters to boycott Wal-Mart’s post-Thanksgiving day sales to protest the retailer’s support of gay-rights groups withdrew its objections Tuesday, saying the company had agreed to stay away from controversial causes.

The American Family Association, which had been asking supporters to stay away from Wal-Mart on Friday and Saturday – two of the busiest shopping days of the year – said it was pleased by a statement the company issued Tuesday.

While stressing its commitment to diversity and equality, Wal-Mart said in its statement that it “will not make corporate contributions to support or oppose highly controversial issues unless they directly relate to our ability to serve our customers.”

Mona Williams, Wal-Mart’s vice president of communications, said in a telephone interview that the company would continue working with the Gay and Lesbian Chamber of Commerce and other gay-rights groups on specific issues such as workplace equality.

The company’s statement, she said, resulted customer and employee concerns, not from the boycott threat.

There was no immediate word from a second conservative group, Operation Save America, on whether it was reconsidering its plans for prayer-and-preaching rallies outside many Wal-Mart stores on Friday.

The corporate actions that had triggered the protest plans were little different from those taken by scores of major companies in recent years – Wal-Mart paid $25,000 this summer to become a member of the National Gay and Lesbian Chamber of Commerce and donated $60,000 to Out and Equal, which promotes gay-rights advances in the workplace.

However, some conservative activists depicted Wal-Mart’s engagement as endorsement of same-sex marriage and a pledge to give gay-owned businesses preferential treatment – assertions Wal-Mart denied in its statement Tuesday.