This story was edited on Friday, May 25 to add the amount paid for the study.
A detailed study of Spokane’s tourism industry has found that the area’s “near nature, near perfect” calling card is working. But the community hasn’t done as much as it can, said Judy Randall, president of Randall Travel Marketing. Randall’s firm, based in North Carolina, spent the past 12 months looking at travel data and interviewing area groups and visitors.