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Reach over 300,000 adults with The Spokesman-Review and - Source: Nielsen Scarborough R2 2016 DMA

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  • Market Profile

    For more than 130 years The Spokesman-Review has delivered without fail to front porches, tubes and driveways, sharing information and entertainment from around the world plus what’s happening down the street. Today’s readers access The Spokesman-Review and on desktops, mobile devices, tables and of course the traditional print edition. We continue to take pride in being the largest news gathering and sales organization in the Inland Northwest.

    Our Media Kit:

    The Spokesman-Review readers hail from Spokane County and nearby Kootenai County, home to the expanding communities of Post Falls and Coeur d’Alene. We have readers in Adams County and the agricultural communities west of the city. We have readers in the Palouse, where modern education and modern agricultural methods converge.

    Throw in scores of other unique surrounding cities and towns throughout the region, and you have a sizable, diverse and growing readership that comprises our Designated Market Area. At last count, the Spokane-Coeur d’Alene DMA ranked 68th, with almost 900,000 adults 18 years or older spanning 24 counties and three states. (Source: Nielsen Scarborough R2 2016 DMA)

    The area includes:

    • 76 lakes within a 50-mile radius
    • A championship minor-league hockey and baseball team plus one of the country’s top Indoor football teams
    • 40 private, semi-private and municipal golf courses, including the world’s only floating green
    • 5 ski resorts within an hour’s drive of Spokane, and dozens more within four hour’s drive
    • Easy access to 5 universities and 3 community colleges, including two law schools.
    • A senic 111-mile river that runs parallel to a recreational trail system in urban and rural areas.
    • 5 medical centers, including some with national recognition for cardiac, children’s and emergency care.
    • An active U.S. Air Force base and U.S. Navy research center

    According to the 2010 census, Spokane is ranked as the largest city in Eastern Washington, and the second largest city in the state, about a third of the size of Seattle. Spokane is a pleasing combination of scenic beauty and down-to-earth people. It has strong blue collar roots but is also doing well embracing high-tech jobs. There’s an overabundance of year-round natural recreation opportunities, plus plenty of shopping, dining and indoor fun. Some residents live here especially for the hiking, biking, skiing, kayaking and golf possibilities. It also shares an appreciation of fine coffees and local craft beer like other Northwest communities are required to, and also is becoming known as a fine wine destination. Basically, the Inland Northwest is big on what people call “quality of life”.

    Not everyone knows that the Spokane area is home to:

    • The world’s largest timed running event (Bloomsday, begun in 1976, attracts 40,000-plus competitors)
    • The world’s largest three-on-three basketball tournament (Hoopfest, begun in 1990, attracts 250,000 players and fans)
    • The world’s longest floating boardwalk (Coeur d’Alene, Idaho, 3,300 feet)
    • The oldest building in Idaho (The Old Mission, Cataldo, Idaho, 1853)
    • The Northwest’s largest theme park (Silverwood, north of Coeur d’Alene, 1987)
    • The world’s longest single-stage gondola (3.1 miles, Kellogg, Idaho)

    In 2013, the U.S. Office of Management and Budget merged Spokane and Coeur d’Alene into a single Combined Statistical Area (CSA). With a population near 690,000, the "Spokane-Coeur d’Alene" CSA ranks 82nd in terms of most populous metropolitan areas in the U.S.

  • Product List

    Here’s a break-down of our multimedia offerings.

    The Spokesman-Review: Our printed product includes the day’s news, sports, business, weather, features and more. Sections vary by day, including Food on Wednesday, Outdoors on Thursdays, Movies on Friday and dozens of prized inserts on Sundays. Readers get a perfect blend of items from our award-winning Editorial staff plus high-quality information from The Associated Press and other news syndicates.

    Wednesday Pinch: Is our Total Market Coverage (TMC) product delivered to non-subscribing households in Spokane County each week. Each issue offers food columns and recipes, general interest stories, as well as tidbits, puzzles, comics and crosswords. The package also contains money saving inserts from local grocers, drug stores and national retailers. When combined with our regular Wednesday subscribers, these two products reach more than 82% of Spokane County Households.
    Sunday Pinch: Is our audited (by AAM) Opt-In Select Market Coverage (SMC) product delivered each Sunday to Spokane County non-subscribing households. Each issue offers general interest columns on home, health, and lifestyle and contains money saving inserts from many of the areas favorite retailers. Our Total Sunday Audience package reaches more than 52% of Spokane County Households.
    Voices: Our Voice sections are all about community zoned publications on Thursdays and revolve around certain geographic areas or neighborhoods, everything from previews of new restaurants to what’s happening at area schools. There are separate versions for our readers in the southern part of and northern parts of Spokane plus Spokane Valley, which are all great for residents and nearby advertisers.
    e-edition: While our web site offers a good chunk of the day’s info, the best way to completely duplicate the daily paper experience is with The E, a complete electronic version of the day’s paper is available every morning- all you need is a server login. You can easily flip from page by page, search for keywords or sections, and even save or send articles. Even better, it’s available in 11 languages, including Spanish, French and Russian. As more people turn to the Internet for fresh information, visitors from around the world consider our site an essential part of their day.
    Platinum®: Look. Space. Leisure. …Platinum® is a sophisticated, visually appealing 20-page quarterly featuring high-end fashion, home décor, luxury living, travel destinations and more. Targeting an exclusive audience of affluent Spokane residents since June 2015, Platinum® is a concierge to lovers of fine living — and those with the means to pursue it in the Spokane area.

    Niche sites: In addition to the quality, comprehensive coverage of local, national and international news at, The Spokesman-Review has created several specialty sites designed for certain interests and audiences. Here, visitors can receive more in-depth info on a specific topic, and advertisers can easily zero in on customers already familiar with and passionate about the topics and interested in related products and services.

    These include: Think of 7 as just the start of what you could be doing right now or in the future. The site features an interactive free calendar with anything and everything you can check out, from the latest movies to art galleries, from nature hikes to play openings. Visitors also can access a database of nearly 1,000 local restaurants, and get recommendations from longtime Northwest guides as to what’s hot and happening.
    ONTAP: An extension of, ONTAP is your one-stop resource for all things beer. Helmed by veteran features writer and editor of The Spokesman-Review Rick Bonino, the daily blog documents the thriving craft beer scene in Spokane and North Idaho. Blog features include: a calendar of upcoming beer events; Freshly Tapped with the latest, special releases by local brewers; Beer Here, which directs you to all the purveyors of regional craft beer; and Rick’s interview series, 7 Sips, with local brewers.
    Outdoors: What does the Inland Northwest have in abundance? Unlimited recreation opportunities. We have so much natural beauty and activities all year long that readers regularly ask us for help figuring out exactly where to start. We deliver with an expanded Thursday print section plus a vibrant Outdoors blog that provides additional resources about everything from the best hiking trails around to trends in land management. Hunting, fishing, camping, cycling, and everything in between are covered all year plus we give special attention to winter activities like skiing. Here’s the perfect site for anyone buying, selling or just browsing real estate. In addition to strategies and suggestions for homeowners, prospective homeowners, or those in the building/real estate industries, we make it easy to connect with local professionals ready to lend a hand – or some financing! Enjoy a free online calendar of events and classes, and the latest online tools to learn about current listings, market conditions and neighborhoods. Whether you’re looking for work or for people to hire, you’ll need all the tools at your disposal. You’ll find them here, including how-to videos, the ability to search local and national listings, and tips on job hunting strategies, such as effective resume writing. Employers searching for the right candidates can find easy ways to get the word out. Hooray for cars! Except when they don’t do what they’re supposed to. Luckily, the online and print versions of this section can help in either case. If you need a new ride, you’ll be able to connect with a variety of local dealers or private parties to get exactly what you want. You’ll also receive current info on new models plus strategies to keep your ride running better.
    Blogs: Blogs provide supplemental coverage and commentary on specialized topics while building up reader loyalty and creating a sense of community. The Spokesman-Review was one of the first newspapers to enter the blogosphere more than a decade ago, and today our Editorial and Marketing staffs along with community contributors write more than 30 popular blogs covering everything from antiquing to stock car racing, from fun nightspots to a nationally known blog that examines death and dying.
  • Print


    • Daily Readership 158,800
    • Sunday Readership 185,100
    • Daily Cume Readership 237,500
    • Sunday Cume Readership 255,800

    • Source: Nielsen Scarborough R2 2016 DMA

  • Digital ads motivate buying actions because consumers trust our content over other sources. According to a recent comScore study, referenced by the Los Angeles Times, approximately 78% of consumers believe newspapers have the most current ads, and 48 percent believe ads on newspaper websites are more likely to be credible. Unsurprisingly, 46 percent value the familiarity of ad sources in local newspapers, while 21 percent believe newspaper websites have less "junk advertising."

    Online Audience

    • 4,787,899 Pageviews
    • 1,023,276 Unique Visitors

    Device Category Pageviews Unique Visitors
    Desktop 3,052,798 440,042
    Mobile 1,349,068 480,456
    Tablet 523,015 126,303
    • Source: Google Analytics 2016