Beer du jour? Tavour
If there’s not enough beer in your life – between all the breweries and taphouses and growler stations around here these days – you might want to give Tavour a try.
The Seattle-based “beer concierge service” delivers a wide array of offerings, many of which you won’t find anywhere else locally, directly to your door.
Here’s how it works: Sign up, and you receive regular emails describing each day’s selection. Order whatever sounds good to you; there are no obligations. At the end of the month, whatever’s on your list comes your way for a flat $14.90 shipping fee.
“We want to make craft beer incredibly accessible,” says Sethu Kalavakur, who founded the business along with former Microsoft colleague Philip Vaughn.
Tavour, which launched in late 2013, appeals to two different groups of beer drinkers, Kalavakur says.
“One is people adventurous enough to have tried a lot of beers, who complain about the selections in the grocery store – I’ve tried everything, I want something new,” he says.
Tavour certainly delivers on that front. Recent selections have ranged from more rare regional beers (Seattle’s Two Beers Fall Line Russian imperial stout) to far-flung U.S. styles ( Nebraska IPA , Wisconsin’s Capital Maibock , Massachusetts’ Cambridge Red God ) to less-common imports (Belgium’s Brouwerij Van Eecke Kapittel Abt tripel ).
The other group, Kalavakur says, is people who are interested in craft beer, but aren’t as knowledgeable. “When they go into a grocery store, they’re overwhelmed – they only can pick by price and label,” he says.
With the detailed daily emails, he says, “We’re trying to give people a sense of what the beers are like, why they should try them. The story behind the beer is the most important thing sometimes.”
Tavour’s business model appeals to brewers reluctant to deal with faraway distributors for fear of how their product might be handled, Kalavakur adds. All the beers are ordered in limited quantities, stored cold and shipped out within the one-month ordering window.
You can request deliveries more often, but fewer than 1 percent of Tavour’s customers do so. “If you give people four weeks, they usually end up buying enough beer that the shipping doesn’t seem to expensive,” says Kalavakur.
If it sounds like Tavour is trying to enable the beer geek in all of us, well, that’s the whole point.
“Phil and I both were in software,” Kalavakur says. “A big part of why we did this, there’s so much passion around beer. That’s hard to find in any other industry.”
* This story was originally published as a post from the blog "On Tap." Read all stories from this blog