Christian music radio station KEEH-FM has sent a signal from Spokane for 30 years, but a 2016 rebrand as Shine 104.9 has led to both wider audience and expansion. As Shine, the station sought to broaden connections with local churches and nonprofits in sharing events and doing interviews with regional leaders. In recent years, Shine also has steadily climbed toward the top in Nielsen ratings among Spokane-area radio stations.