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I’d Like to Sell the World a Coke

Craig Goodwin

This fascinating map is making the rounds on the internets today. It’s a map from 1996 showing world coke consumption. You can see Coke’s latest plans for world domination here . I wonder what would be possible if the resources that go into selling the world a coke were unleashed in the direction of developing sustainable food systems. That would really “give the world a hug.”

* This story was originally published as a post from the marketing blog "Year of Plenty." Read all stories from this blog