I’d Like to Sell the World a Coke
This fascinating map is
making
the
rounds
on the internets today. It’s a map from 1996 showing world coke consumption. You can see Coke’s latest plans for world domination
here
. I wonder what would be possible if the resources that go into selling the world a coke were unleashed in the direction of developing sustainable food systems. That would really “give the world a hug.”
* This story was originally published as a post from the marketing blog "Year of Plenty." Read all stories from this blog