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Spokane, Washington  Est. May 19, 1883

Huckleberries Online

Alaska Airlines buys competitor

Alaska Airlines planes wait for takeoff, Monday at Seattle-Tacoma International Airport in Seattle. Alaska Airlines parent company announced Monday that it will pay $2.6 billion to buy the Richard Branson-inspired, California-based Virgin America. (AP Photo/Ted S. Warren)
Alaska Airlines planes wait for takeoff, Monday at Seattle-Tacoma International Airport in Seattle. Alaska Airlines parent company announced Monday that it will pay $2.6 billion to buy the Richard Branson-inspired, California-based Virgin America. (AP Photo/Ted S. Warren)

Alaska Air Group, parent company of Seattle-based Alaska Airlines, agreed Sunday to purchase San Francisco-based carrier Virgin America for approximately $2.6 billion. If the deal survives regulatory scrutiny, it will make Alaska Airlines a much bigger player, adding Virgin America’s 60 Airbus A320 jets to Alaska’s mainline fleet of 147 Boeing 737s. Alaska would leapfrog JetBlue, which it beat in the bidding for Virgin America, to become the fifth-largest U.S. airline, after American, Delta, United and Southwest/Seattle Times. More here.

Question: Do you think this will be a good deal for air passengers?



D.F. Oliveria
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.

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