BATON ROUGE, La. – Lane Kiffin welcomed anyone driving into Baton Rouge via Interstate 10 East on Monday morning with a billboard at the Highland Road exit, the first exit at the city limits. He welcomed drivers again once they reached the Acadian Thruway/LSU exit with another billboard. Those walking around Tiger Stadium and peeking through the gates could see Kiffin’s image again and again, splashed across multiple screens throughout the concession areas.
