Beauty blog serves women 40 and older

Cindy Ingalls, the North Idaho College health professions and nursing division senior administrative assistant, recently started Prime Beauty, a beauty resource blog for women 40 and older.

The site features articles on skin care, makeup, product reviews and new product launches. Ingalls also has a weekly feature in which she writes a review of a drugstore product she thinks is high quality for a low price. She has used some of her resources from the makeup industry to provide tips and tricks, and has plans for a monthly feature called “Ask Ashley,” where readers can e-mail questions to freelance makeup artist Ashley Babino, who worked for Laura Mercier Cosmetics, with the Prescriptives line, and in the cosmetics department for Nordstrom as a makeup artist for special events.

Ingalls hopes readers of the Prime Beauty blog will take away helpful tips. She also hopes the tips will help women feel more confident and youthful, inside and out.

The Prime Beauty blog can be found at www.prime beautyblog.com.