The Mercedes, martini and the occasional stretch Hummer are all but overtaking the pickup truck and draft beer crowd that have long defined downtown Coeur d'Alene's nightlife. Although a few old-school, smoke-filled haunts remain, Sherman Avenue is now crowded with wine bars and watering holes that are decidedly upmarket – places where Belgian beer outsells Budweiser, and fake nails flash the latest flavor of platinum credit card. "It feels too ritzy for Idaho. This is Portland," said Coeur d'Alene resident Rebecca Heffter, as she scanned the scene while sipping a drink on a recent Friday night. It was 11 p.m. and the sidewalks were bouncing with a heavily primped and carefully manicured crowd. At any given time, a half dozen men and women stood in front of the avenue's newest bar, the Beacon, conversing on cell phones.